Cancer remains the #1 cause of death by disease in children, yet it gets only 4% of federal funding. That’s why CureSearch is on a mission to solve this by funding, cutting-edge research to improve survival rates and reduce toxic late effects of treatment in pediatric patients.  But they have a problem too, their donors are faced with over 1,000 pediatric cancer foundations that support research needs, but lack the focus CureSearch promises.

So we created a print ad to stop donors in their track: a giant spider made out of cancer cells that plays on a common fear a child could have.
Agency: Havas New York
Art director: Gaeun Oh

The digital competition had the same goal: get more corporate donors to donate to CureSearch. So we used the channel corporate folks use the most, Linkedin, to show them just why CureSearch’s focus on nontoxic methods affects the people in their network.